COVID-19 impact: The touch-me-not business of beauty

With the threat of a high communicable virus like the coronavirus, business owners would want to be on the safe side before opening their Day Spa’s to the public.

Even before these Day Spas could start re-opening stores, they were faced with the challenge of maintaining brand salience. From a perception point of view, a facial, skin care and other beauty treatments are seen as non-essential, especially when compared to other services.

L’Oreal for example used its YouTube channel to create topical content under a series named ‘Lockdown Binge’ which includes tutorials on things like colouring hair at home. Similarly, Lakme India has also ramped up its portfolio of tutorials.

As the lockdown rules start to ease in certain geographies across the country, Day Spas now face the challenge of ensuring safety for their employees and customers. Some Day Spa’s Like Elite Skin And Lash in Colleyville, Texas are opening business to one client at a time with a plethora of new safety protocols. They have an industrial air filtration system (Clean Air Certified Salon), PPE and a YouProtector Beauty Shield (Sneeze Guard).

A lot of clients want to get back to some type of norm, but don’t want to be unsafe about it. So a salon that caters to one client at a time with upgraded protection is a must for some clients. Most procedures require for the clients mask to be off and they want to be able to do so in the safest way possible. Samantha Tisnoi, The inventor of the YouProtector Beauty Shield created her Esthetician sneeze guard for this purpose. A client is able to have an extra barrier between them and their Esthetician during their service. This is the new norm for now and helps out the industry.

The You Protector is made of medical grade acrylic and designed for high quality connoisseurs. Realizing that budgets are tight right now, You Protector is now offering flexible payment plans with Pay Pal Credit. Day Spa owners can help their salon stay above standard by incorporating the YouProtector Beauty Shield into their safety regime. It is easy to use, no assembly required and makes clients feel comfortable.

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How The Spa Industry Is Dealing With Coronavirus?

As we all try to adapt and stay safe in these times we can see a new normalcy taking place. How long will it be here? We don’t know. What we know is that we are working on ways to stay safe and adjust our daily routines. One Industry that has been hit hard with the way they do business is the Spa industry. The Spa industry is so up close and personal, it’s difficult to reimagine what some services will even look like. But with ingenuity and the goal of keeping everyone safe, ideas bloom. Look at an example of East Vale Village Spa in a recent blog to their clients explaining the new protocol they created to take care of their clients. If you are also a day spa, we hope you might come up with some ideas from this post on how to implement safety in your practice…

East Vale Day Spa- We’ve spent the last 3 months learning everything we could to reduce the risk of transmitting COVID19 to our guests and employees. There is no perfect solution and every service will come with risks, despite our best efforts. We feel confident that, short of staying closed, we are doing everything within our power and we’re confident our guests will serve as our partners in risk management.

Social Distancing

This is a key to managing virus spread, but we won’t lie, this one tears at our hearts a bit. We went into these high-touch careers because we’re nurturers. We long for the “old days” when we’d spend a hectic Friday morning sharing treats (when will it be safe to offer someone a bite of your pastry again), laughing, and falling over each other as we set up for a day packed with our favorite guests. These days are temporarily on hold. Instead:

  • We’re dividing our employees into 2 non-intersecting teams until cases significantly decline in Polk County and we feel confident that a case on our team wouldn’t cause an outbreak or cluster. If we do have a case, we would only have to close 50%, instead of 100%.
  • We’re limiting the number of employees and guests in the spa at a time to about half what we normally have and extending hours until we can increase staffing levels.
  • We’re only having one receptionist on site at a time instead of two (please be patient with us, this is the biggest challenge!)
  • We’re temporarily disabling online booking until we have a better handle on staggering guest check-in and check out in accordance with new guidelines for spas.
  • We’re temporarily asking guests to wait in their cars and not bring others with them to their service to minimize the number of people in the spa at a time, in adherance with new guidelines for spas.
  • We split our cozy nail room into two separate nail rooms. Only one guest and one provider will be in a nail room at a time. It’s actually pretty awesome, we’re very proud of the safety measures we have in place for nails.
  • We’re temporarily unable to offer couple’s massages. While we know that couples are likely not distancing from each other, our employees are, and couples services make that tricky.
  • We have a great webstore so customers who can enjoy our products with quick shipping or parking lot pick-up!

Managing virus spread in the air

Our biggest concern is that viruses can linger in the air so the best thing we can do to reduce risk is to reduce the risk of inhaling droplets.

  • All employees will wear masks in public areas of the spa and treatment rooms.
  • Guests and visitors to the spa are required to wear masks or face coverings at all times, including during services. If you need a disposable mask, we’ll provide one before you enter.
  • Unfortunately, we’re temporarily unable to offer facials and lip/chin waxing as guests need to wear masks too, but we have a great temporary menu with some alternatives.
  • We have to suspend our complimentary beverage service temporarily, but we’ll offer every guest a hot or cold beverage to go.
  • We’ve installed plexiglass barriers at the desk and in the nail room at manicure and pedicure stations as an added barrier in addition to masks, especially as guests and providers will be in prolonged close face-to-face contact.
  • Employees will have options for face shields in addition to their masks if they wish.

Hand hygiene and reducing surface contamination risks

We’ve always used recommended cleaning protocols and gloves for services where we could come into contact with mucus membranes or blood, but we’ve kicked it up for your comfort and we’ll be more visible about it.

  • We’ve switched to wipes exclusively instead of sprays and wipes to clean surfaces. These hospital grade wipes have a shorter surface contact time to kill COVID19 and other viruses and bacteria.
  • We will continue to wear gloves when it makes sense (waxing, manicures, and when we offer them again, facials) but we don’t plan to add gloves to massage. Proper handwashing and hand sanitizer is more effective for services where there isn’t a risk of coming into contact with blood or mucous membranes. If you’d prefer your massage therapist wears gloves, let us know. We certainly can, but we massage with our hands, forearms, and elbows (then properly wash thoroughly) so it isn’t really helpful.
  • Table coverings: We’ve added waterproof coverings to all pillows including body pillows, and to our table warmer. All can be thorougly sanitized with our disinfectant wipes. We switched out heavy blankets for heavy towels so we can launder them more rigorously.
  • The front desk area and common supplies like ipads and pens will now be cleaned with hospital-grade wipes regularly.
  • We’re offering more ways for guests to do forms and even check in and out from their own device!
  • We’ll require a credit or gift card on file for no-contact check out.
  • In-spa restroom high-touch surfaces will be wiped down after every use and thoroughly sanitized daily. The common area cleaning crew hired by our landlords has been doing an excellent job cleaning common spaces outside of the spa.
  • We’ve got hand sanitizer everywhere you turn and guests will be expected to use it before and in some cases, during services. We will do the same!

Employees won’t work sick, please don’t visit us when you’re sick!

  • I can’t stress this enough, we’ll need guests to cancel when they are even a bit sick. We’ve always asked clients to do this, but it is a matter of utmost importance now. We are waiving cancellation fees for any amount of notice if guests cancel for COVID19 reasons.
  • If our employees are at all under-the-weather or have been exposed to COVID19 in or out of work, we will cancel or reassign their services until we have more information. We’ll be erroring on the side of caution, so please understand if this impacts your service.
  • We’ve got a detailed plan for testing, tracing, and notification if an employee is suspected of having COVID19 or has been exposed.
  • All guests must agree to contact us ASAP if they learn they may have had COVID19 at the time of a visit so we can follow our testing, tracing, and notification protocols while maintaining confidentiality.
  • We are not doing temperature checks unless we have a concern. We do have a no-contact thermometer at the ready. Here’s why: The majority of people who have COVID19 will not present with a fever or will be PRE-symptomatic at the time of a visit. We worry that fever checks cause people to let their guard down. I’ve consulted with salons and spas who are open and doing temperature checks. Most have found the only people with a “fever” are those who have been waiting in a hot car, and their temperature drops after a few minutes in the air conditioning. We’ll assume every person we encounter is an asymptomatic carrier to ensure we use best practices.
  • We are temporarily asking all guests to complete a COVID19 intake prior to all sessions. We appreciate your patience as this quick form will help make everyone (including YOU) safer.

Understanding health risks after COVID19 recovery or with lesser understood symptoms

The last thing that’s kept us on our toes with our reopening preparation is reading up on potential contraindications with some of the vascular symptoms and issues caused by COVID19 and what that could mean for our services.

  • Our massage therapists will be asking additional questions of people who have had COVID19 to check for potential modifications they need to make due to blood clotting and other vascular challenges.
  • All of our providers will will be on the look out for skin changes and potential symptoms on the extremities and toes.
  • We are committed to continuing to read and research the latest information on how we can help people who have recovered from COVID19 in the safest way possible.

That’s a lot to think about as we navigate uncharted waters in the Spa industry. Our all encompassing goal is to keep the client and our staff safe. Reinventing safe ways to perform our services with new safety protocols in place is the new daily challenge. You Protector was invented out of this ingenuity by a Licensed Esthetician that wanted to add an additional layer of protection for her clients and for herself as well.

Stay safe, Stay Healthy, and Stay Beautiful. For Official Advice on your Industry, please check CDC website. https://www.cdc.gov/coronavirus/2019-ncov/faq.html

ORIGINAL STORY: http://evdayspablog.com/

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The YouProtector Beauty Shield can be installed in seconds, sliding between the client and the bed with no hardware required. Our beauty shield can be used on any regular size treatment bed, it is easy to clean and maintain and it is easily portable.